Is satisfaction the sum of its parts? Behavioral scientists such as Daniel Kahneman and Dan Ariely provide ample evidence that human experience is not a simple summation of its parts. Different biases such as recency and salience effects have been observed.
How is it then with travel satisfaction? Is satisfaction with the door-to-door journey simply the sum of its parts? does the last part determine the overall impression? or does the worst experience loom over anything else?