How does satisfaction sum up?

Is satisfaction the sum of its parts? Behavioral scientists such as Daniel Kahneman and Dan Ariely provide ample evidence that human experience is not a simple summation of its parts. Different biases such as recency and salience effects have been observed.

How is it then with travel satisfaction? Is satisfaction with the door-to-door journey simply the sum of its parts? does the last part determine the overall impression? or does the worst experience loom over anything else?

Read the results of our research Рtogether with Roberto Abenoza and Yusak Susilo from KTH Рpublished in Transportation here. (open access)

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